As an entrepreneur it is vitally important to know who your client will be. It basically determines the way you should brand your company, the style of your logo, the way you talk to your clients and the way you sell your product or service. Many entrepreneurs don't have a clue who they are selling to and waste literally years and boxes of money targeting the wrong market. This weeks blog shows you three fun ways to figure out who really is your target market.
Link to full blog.
I cannot believe it is already March! Getting your logo designed, figuring out who your clients are and building a website are the fun things to get done when you are starting a business. The next step is making sure that the financial side of the business is all correctly set up. In Italy it is important to get it professionally done because believe me there is no easy option....
Link to full blog.
2|2|2021 - When we speak about logo design and branding we often confuse one with the other. There are fundamental differences between just having a logo designed and working to develop a brand that works for you. The most successful business’ spend time developing a complete brand identity right from the get go… Read more
9|2|2021 - Your key function as a business owner is to problem solve. Your brand is your shop window. It sets up the expectations of potential clients or customers. It’s the old adage ‘First impressions are lasting’ At a glance you branding needs to convince that person to delve deeper. You literally have three seconds to make people stay, or loose them. … Read more
16|2|2021 - Your brand is the single most important investment you can make in your business.
- Steve Forbes Editor-in-Chief of business magazine Forbes.
Your brand is the way in which you present your business to potential clients, it speaks of your qualities, strength, the personality of your… Read more
23|2|2021 - Now for a bit of fun. It’s the last week of the month, and as such, I have something a bit more fun for you. An inspiration board can be a fun and ‘inspirational’ way to get your ideas around brand identity to form a cohesive image in your head... Read more
It is said that a big part of a balanced life, well lived, is feeling emotionally connected to your job, sad as this might sound, it is the thing most of us do for most of our waking hours. That emotional connection can be described as being passionate about our work, loving what we do. Being an entrepreneur gives us the opportunity to do something that we love, no one sets out to start a business thinking bleh, I've got to do this.
LInk to full blog.
When I set out all those years ago to work for myself and started JacciR Design, back in the time before woman could be ‘entrepreneurs’ – that was a title for brave men who defied society and struck out on their own.
Anyway, back to the topic. Social media was in it’s infantsy, Facebook was but a spec in some geeks eye and we all had dial up. Remember dial up? Doesn’t sound like a lot to start a business at home with – does it! Happily, things have changed and 'working from home' has become a viable option for all of us, but, this comes with a whole bunch of other issues. LInk to full blog.
Welcome to my first post of 2018.
This year is going to be the year of change, I’m going to change how I do business, well, in effect, I had strayed from my original concept of a virtual studio, have laptop will travel. So change will be getting back to and focussing on my goals.
Design and travel to my beloved Cetona in Italy. LInk to full blog.
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